— PROJECT NAME

Prysmian Group

Corporate site redesign

— ROLE

UX/UI Designer

— DATE

Oct 2019

The keyword chosen to drive the Prysmian Group new corporate website are: improved user experience, a more customer-centric approach and dynamic storytelling. The goal was to provide an integrated corporate website in the wake of the merger with General Cable in 2018 that would offer a simpler and user-centred way for people to interact with the Group.

Prysmian Group’s website receives 3.2 million visitors each year, for an average of 140,000 visits per month.