Dario Bancolini

User research  

& UX/UI Design

Refeell (Personal project)

— PROJECT NAME

Refeell


— ROLE

Founder

UX Researcher

Product Designer


— DATE

May 2020

I started working on this project during the first lockdown, on March 2020.


I tried to focus on activities that were mainly hit by the closure and obviously coffee and restaurants drove this chart. 


Then I wondered how could i have provided a win-win service both for activities and users, and I started doing surveys and interviews with users and restaurateurs with this challenge on my mind.


After collecting insights and analyzing them carefully, I created Refeel concept.

Then I studied a customer journey and prepared a business plan and a pitch trying to find investors who cared as much as I was able to return to share moments of leisure such as drinking a glass of wine or eating a pizza after more than 2 months of pandemic.

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