— PROJECT NAME

VITAVI

— ROLE

Creative Direction

UX/UI Design

Brand Identity

— DATE

Nov 2020 – Today

I've been involved on the project as UX/UI & Design Lead at the end of 2020.

I led the definition of the brand identity and the design of products and packaging.

Then the definition of UX, tone of voice and structure of the e-commerce platform started together with all the stakeholders (Business, Tech Team and Marketing).

After this step, my task was to hire and coach the Design & Content team to start working cross channel on Website, Social platforms and CRM flow communications.